CHOCTAW CASINOs & RESORTS

Choctaw’s tagline is “exclusively for everyone.” So, we made a ton of billboards that spoke to as many different types of people as we could. Luckily for us (and Choctaw), there are a lot of people in the Dallas-Fort Worth Metroplex to talk to.

A huge shout out goes to the strategy team for digging deep into demographic data to not only figure out who we should be talking to but in what areas of the Metroplex we should reach them.

OOH

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This billboard ran adjacent to the Six Flags Over Texas amusement park in Arlington.

This billboard ran adjacent to the Six Flags Over Texas amusement park in Arlington.

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Baby’s first billboard.

Baby’s first billboard.

Agency: TRG

Creative Directors: JT Steinert, Tim Tone

Art Director: Amanda Jackson