VICTORY EMPULSE TT
The Victory Empulse TT is the first full-size, street-legal electric motorcycle. Since it was the first of its kind, we wanted to create a campaign that looks and feels different than the category norm.
BILLBOARDS
WEB BANNERS
VAN DE GRAAFF BUS SHELTER
We designed a bus shelter meant to work like a Van de Graaff generator where touch would trigger a charge of electrostatic energy.
Art Director: Zach Daigle