H-E-B MEAL SIMPLE

If you’re from Texas, there’s a great chance H-E-B is one of your favorite places. While H-E-B is only in Texas (and Mexico), it’s still one of America’s largest grocers with over 350 locations.

With the rise of meal kits like Blue Apron, H-E-B decided to offer their own delicious, chef-inspired gourmet meal kits with a campaign aimed at those with busy lifestyles.

Agency: TRG

Creative Director: Chris Smith