SCIENCE WORLD: WONDER GALLERY

Wonder is Science World’s latest gallery aimed exclusively at children under five. Designed to encourage learning through play, the goal of the exhibit is to help foster healthy development in children. To raise awareness for the gallery, we decided to take it up a notch and highlight some of the amazing superhuman-like qualities babies already possess.

We designed and built a scale model of Vancouver and let babies loose to wreak havoc. Aside from being extremely adorable, this allowed us to demonstrate several science-based facts about infant development. These facts, coupled with all the cute, cuddly carnage prove that babies really are superhuman.

Agency: Rethink

Creative Director: Leia Rogers

Art Directors: Liana Mascagni, Jesse Ellingson